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Analyze Push Notification Outcomes With TapDB

This article describes how to perform statistical analysis of push effectiveness in TapDB.

Data Types​

Event Types​

There are two types of events related to push message effectiveness statistics in TapDB, which are automatically created when the push service is enabled, successfully integrated, and a delivery event is reported:

  1. Push Notification Delivered: This event is used to indicate that the push message has been successfully received by the user's device. Its display name is "Push Notification Delivered" and its event name is push_notification_received.

  2. Push Notification Clicked: This event is used to indicate that the user clicked on the push notification. "Push Notification Clicked" is its display name, and its event name is push_notification_clicked.

You can view the details of the above two events in TapDB Pro Console's Configuration > Event Management.

Attribute Types​

  1. Event Attribute Types

    There are a number of event attribute types in TapDB that are related to push message effect statistics, including:

    The following event attribute types are automatically created when an event is reported:

    1. Push Delivery Time: Indicates the time at which a push delivery event occurred; the property name is push_received_at.

    2. Push Click Time: Indicates the time at which a push click event occurred; the property name is push_clicked_at.

    3. The installationId of the push service: As the name implies, this is the installationId of the device record in the push service; the property name is push_installation_id.

    4. Push Notification ID: Indicates the notificationId when the push is sent using the push service; the property name is push_notification_id.

    5. Third-party vendor type: Indicates that the Android device is using a third-party platform, such as Huawei, Xiaomi, etc. Its value is the lowercase form of the vendor field in the push device record. The property name is push_vendor.

    The default event attribute types pre-populated in TapDB are:

    1. Device OS: The device's operating system, which can be Android, iOS, Windows, Mac, and other values; the property name is "os".

    You can view the details of the above event attributes in TapDB Pro Console's Configuration > Event Attribute Management.

  2. User Attribute Types

    The default user attribute types in TapDB are:

    1. Device ID: When the SDK is initialized, it generates a unique ID for the device, which we call the device ID. The attribute name is device_id, and note that its display name is "Device ID on activation".

    You can check the details of the above event attributes in TapDB Pro Console's Configuration > Event Attribute Management.

  3. Related Documentation

    For the default properties, you can refer to the corresponding descriptions in Data Specification.

Event Analysis​

You can query push effect statistics via TapDB Pro Console's Analysis > Event Analysis. Simple examples include:

  1. In Report Settings, click "Select Metrics" and select a metric from the pop-up window, such as "Push Notification Delivery", then click "Select Dimension" and select or add a dimension from the pop-up window, such as "Push Third Party Vendor Type".

  2. Add filter conditions as appropriate. For example, click "Global Filter" and select "Push Notification ID" to select a specific push notification by its ID. Please do not select attributes that are not related to push effect statistics or you may not get the query result.

  3. Select a time range and click Query to obtain data and charts. There are several ways to view the chart. You can choose according to your needs.

For a more detailed explanation of how to use TapDB Event Analysis, please refer to the documentation.